Andy Berndt

The 6'6" walk-on whose nine minutes of basketball at Duke in 1986-87 became, in his own framing, the front-row seat to the world Coach K created. Founded Google Creative Lab in 2007 and led it for 14 years. Was recruited by Steve Jobs to relaunch the Apple brand at Chiat/Day. Co-President of Ogilvy & Mather New York. Ran the Nike account at Wieden & Kennedy. 2007 American Advertising Federation Hall of Achievement inductee. Now VP and Strategic Advisor at Google, Trustee at Davidson College, and the author of one of the best essays ever written about being a Duke walk-on (Coach K: The King of Cameron, 2021).

Forward6'6"1985–89
Duke 1985-1989 (5-year student) • Bachelor of Arts in English Literature, Class of 1989 • Member of The Duke Chronicle editorial board • 6'6" Forward listed on the 1986-87 Duke basketball roster as a walk-on sophomore • Basketball career line: 6 G, 1.5 MPG, 9 total minutes, 0-of-2 FG (0%), 0 points, 3 rebounds • One season on the basketball team; not on the roster after his 1986-87 sophomore year • Member of the 1986-87 Duke team that finished 24-9, won the ACC regular season at 9-5, reached the Sweet Sixteen, lost 88-82 to eventual national champion Indiana under Bob Knight • Senior point guard Tommy Amaker won the inaugural National Defensive Player of the Year award • Author of "Walk-on Rewards: Great Seat, Great Lessons," the essay Berndt contributed to The Chronicle's November 2021 book "Coach K: The King of Cameron" • Started advertising career at Ammirati & Puris in New York • Wieden & Kennedy in Portland, OR: ran the Nike US business including the Tiger Woods equipment line and the Michael Jordan apparel line; led segments of the Microsoft account including the Windows 95 introduction • Recruited by Steve Jobs to Chiat/Day to help relaunch the Apple brand; launched the iMac and introduced the Apple Online Store • Co-President of Ogilvy & Mather New York; played a pivotal role in the IBM account turnaround • 2007: Inducted into the American Advertising Federation Hall of Achievement • 2007: Founded the Google Creative Lab, the small in-house creative and prototyping group at Google; led Creative Lab for 14 years • Creative Lab work has touched almost all of Google's major product lines and innovation efforts • Currently Vice President and Strategic Advisor at Google • Trustee at Davidson College • Wife: Elliot Smyth Berndt • Two daughters, including Alice Berndt of the Duke Class of 2022 (a second-generation Duke graduate)
Now: Vice President and Strategic Advisor at Google. Founded Google Creative Lab in 2007 and led it for 14 years; the Creative Lab has been involved with almost all of Google's major product lines and innovation efforts. Before Google: Co-President of Ogilvy & Mather New York (where he played a pivotal role in the IBM account turnaround); previously recruited by Steve Jobs to Chiat/Day to help relaunch the Apple brand (launching the iMac and introducing the Apple Online Store); previously ran Nike's US business at Wieden & Kennedy in Portland (including the Tiger Woods equipment and Michael Jordan apparel lines) and led segments of the Microsoft account (including the Windows 95 introduction). Started his career at Ammirati & Puris in New York. Trustee at Davidson College. Inducted into the American Advertising Federation Hall of Achievement in 2007. Duke BA in English Literature, Class of 1989; member of The Duke Chronicle editorial board; walk-on on the 1986-87 Duke basketball team under Mike Krzyzewski. Wife: Elliot Smyth Berndt. Two daughters including Alice Berndt of the Duke Class of 2022.

Andy Berndt grew up the kind of American kid who, by his own later admission in the pages of the Duke Chronicle, used to stand alone in his driveway as a child holding a cold, dirty basketball, doing the universal announcer voice, narrating the imaginary moment in which the imaginary national-television cameras turned to him and the imaginary clock ran down to imaginary zero and the imaginary buzzer-beating jump shot fell through the imaginary net. He was, like every other six-year-old who has ever held a basketball in a driveway, rehearsing the moment. The detail he would write about, four decades later, was that the announcer voice in his head was using his actual last name. Berndt has the ball. He fakes left, goes right. Yes, he has done it. He has won it all.

He went on to be a real Duke basketball player. Not in any of the senses that matter to the box score - the line of his single Sports-Reference season is six games, nine total minutes, two field goal attempts and no makes, no points, three rebounds, in the 1986-87 season under Mike Krzyzewski. He was a walk-on. He was 6'6", a forward by listing, and one of the eight freshmen and sophomores on a Coach K roster that had been crowded by the program's 1986 senior-class graduation. He was, by his own framing in the December 2021 Duke Chronicle essay "Walk-on Rewards: Great Seat, Great Lessons," excerpted from The Chronicle's book "Coach K: The King of Cameron," the sporting equivalent of a glitch in the space-time continuum. He made the team. He played the season. He played nine minutes across his entire Duke college basketball career. He did not play in 1987-88 or 1988-89. He stayed at Duke. He joined the Chronicle editorial board. He earned his Bachelor of Arts in English Literature with the Class of 1989. And what he carried with him out of Cameron Indoor Stadium, into a career that would, in time, take him to some of the most consequential corner offices in American advertising and technology, was the front-row seat to the world that Coach K created and the message that he kept hearing in the locker room at halftime.

Sources

All quotes are sourced from published interviews and reporting.Read about our research methodology.

Davidson College (where Andy Berndt is a Trustee)

Andy Berndt serves on the Board of Trustees at Davidson College, the liberal arts college in Davidson, North Carolina. Davidson, the alma mater of Stephen Curry and a national academic and athletic institution within a few hours' drive of Duke's Cameron Indoor Stadium, is the institution Andy Berndt has chosen to invest his governance time in - a fitting Brotherhood gesture from a man whose own career has been built on the intersection of liberal arts thinking and the most consequential American corporations of the past three decades. Gifts to Davidson support a tuition-free promise for families with annual income under a certain threshold, financial aid for all admitted students, and the small-college residential liberal arts education that has produced so many of the leaders Andy Berndt would have read about as a Duke English Literature major.

Donate to Davidson College